From Sports, to Music, to Business, this is a sample of the Alex Rees Portfolio
Austin Herd Building Bridges, Gearing Up For Turnaround Year
Whilst FloSports was negotiating for rights to stream all the matches for the upcoming Major League Rugby season, I sought to drive interest and intriuge around a rebranding of one of the league's teams. The result was a re-energized buzz in the city of Austin for their professional team.
The Eagles Must Nail Three Things To Have A Chance Against The All Blacks
While at FloSports, we had exclusive rights to air the monumental clash between the United States Eagles and the world's top rugby team, the New Zealand All Blacks. To obtain more subscribers to watch the game, I built a campaign of content for the match, and this was one such piece I was proud of.
"What Is Rugby?" - As Told By USA Eagles
When the pandemic shut down all sports, FloSports was put to the test as we had no events to air. To maintain engagement and readership on the site, I used the downtime to interview a series of men's and women's USA Rugby players and published their responses to the question, "What is Rugby?"
What Is a Rugby Forward?
Written in 2020, this SEO-driven article remains the number one rank for its target keywords in 2024, and was part of a larger project at FloSports to improve site-wide SEO across verticals like rugby, cycling, and running.
Ryan Britain On Why Rugby ATL Is More Than Just A Rugby Club
The MLR's latest franchise, Rugby ATL, is more than just a great rugby team; it is a positive impact on the entire community.
5 Backs To Watch At The WPL Championships
With the WPL Championships set to air on FloSports, I preview the games by highlighting some of the top players to watch for this year's edition - in this piece, we look at the backs.
Substance, Heart, & Humor; Why ESPN Remains So Valuable to Disney
Much has been made over ESPN's future with the Walt Disney Company. While some call for spinning off the Worldwide Leader, I do my best to outline why that won't happen anytime soon.
Courtney Barnett, Hunter S. Thompson, and the Effect of Work-Life Balance
In the wise old words of Hunter S. Thompson: buy the ticket, take the ride. A serrendipitous occasion delivered and some at a Courtney Barnett show in Austin, TX.
Ratu Naulago: Soldier, Prem 7s Breakout, Rugby League Star
To drive viewership and subscriptions for an event we'd be airing on FloSports, the Premiership 7's tournament, I drafted this piece highlighting one of the breakout stars from the previous year and where he was a year later
James Lowe's Long Journey To International Rugby
Once an electrifying young talent in New Zealand, Kiwi James Lowe will finally make his debut on the international scene – but for Ireland.
Rugby vs Soccer: Former SEC Soccer Player Compares the Two
In this Q&A, I chat with former USA Youth National Team and University of Kentucky soccer player Sophie Babo about her transition to rugby.
Evolving USA Rugby: Where Do We Go From Here?
After another winless World Cup, questions surround the future of USA Rugby and what's in store.
Evolving USA Rugby Part 1: Build the Youth
The first part of this four-part series dives into the opportunities that USA rugby has to grow the game and become an international contender, starting with youth rugby programs.
Evolving USA Rugby Part 3: Stay Involved!
Volunteering is the best way to help grow the game and see the ultimate success of rugby in America!
Rees' Pieces Vol. 1: Why Does The Southern Hemisphere Dominate Rugby?
Volume 1 of Rees' Pieces weekly column dives into the question of why the Southern Hemisphere has always dominated the sport of rugby.
Rees' Pieces Vol. 2: Why The Eagles Can Rule Women's Rugby
In Volume 2 of Rees' Pieces, I look at the women's national team and explain why they can become the world's most dominant team.
Rees' Pieces Vol. 4: How Quarantine Has Me Really Missing MLR
Just as it seemed Major League Rugby was gaining real steam, the Covid-19 pandemic ground it to a halt. Now I'm missing it more than ever.
Rees' Pieces Vol. 5: What If MLR Had A 7s League?
The idea of Major League Rugby 7s league is one worth exploring.
Rees' Pieces Vol. 6: Is There Too Much Emphasis On Test Rugby?
Test match rugby is awesome, but are we placing too much attention on just the international level?
Winning Plays, Winning Players
For the first time since 1995, the United States have failed to qualify for the Rugby World Cup. I explore a root cause of the problem, and the invisible actions needed to make plays that win games.
What's Your Story: USA Eagles 7s Captain Abby Gustaitis
Here I chat with USA Eagles 7s captain Abby Gustaitis about her journey as a rugby player and how she's persevered to get to where she is.
What's Your Story: The One & Only Madison Hughes
One of the all-time greats in the game of 7s rugby, Madison Hughes, spoke with me about his journey as a player and a student over the course of his illustrious career.
What's Your Story: Danny Barrett, 7s Rugby's Biggest Beast
I chat with Eagles 7s standout Danny Barrett about his journey to the top of the ranks in the game of 7s and what it took to get there.
What's Your Story: Paul Lasike's Journey Through the NFL & Back
Paul Lasike chats with me about his path to the NFL and back to rugby, and how wonderful it felt to accomplish an extraordinary goal of his.
What's Your Story: SA 7s Newest Star, Kristi Kirshe
Kristi Kirshe speaks with me about her transition from collegiate soccer to rugby, and her rapid ascension to the national team.
What's Your Story: Hope Rogers, the Best Prop in the World
Hope Rogers chats with me about her history in the game of rugby, and her rapid rise to the national team.
The History of Softball: How Did It All Get Started?
What is the history of softball, and how did we get to where we are today?
Sylvia Braaten: "Rugby Changed The Trajectory Of My Life"
In this one-on-one interview during Covid-19, I sat down with former USA Eagle Sylvia Braaten to learn about her illustrious career and how rugby changed her life.
A Brief History On Bikes
The history of the bicycle has seen many adaptations and developments over the years.
The 5 Best Cycling Apps
As part of a large SEO project at FloSports, I wrote an article outlining the five best cycling apps out there for riders of all experience.